Social Media Strategy
The client
L’Onglex nail polish remover is a cult beauty product since 1911 that relaunched its brand with a higher quality formula in January 2010.
The company was very interested in exploring social networks from the very beginning and decided to hire Channelship to tailor, develop and deploy its online strategy.
The solution:
Channelship worked closely with the L’Onglex team to strategically launch the brand into social networks, achieving high exposure and great interaction .
The set-up work included:
- Planning strategy & content
- Setting up the profiles according to best practices
- Generating initial content for the selected profiles
- Delivering full strategy document
- Blogger research and outreach
- Full training based on strategy
- Campaign implementation
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DesByrne
Des Byrne
Managing Director
"L’Onglex nail polish remover is a cult beauty product since 1911 which we relaunched early this year. Right from the start we were determined to engage with our consumers online and we actually included our Facebook and Twitter addresses on our redesigned back of pack. When looking for help with our social media strategy, it was easy to select Fred Caballero from Channelship because quite simply he lives social media and can be spotted all over Facebook and Twitter himself! He lived up to the promise by delivering simple super fast professional advice. Fred is a refreshing guy to work with, cuts to the chase and always insists that there is a simple solution. He is a superb networker and introduced us to some great people who helped us along the way. His help and encouragement were invaluable to helping us launch our blog and we have no hesitation in recommending him to others."
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