Social Media Strategy & Support
DCU Language Services is a division of Dublin City University, Ireland, dedicated to teaching English to hundreds of international students that visit the school every year
The English at DCU team were very interested in exploring social networks to grow their community and decided to hire Channelship to tailor and deploy its online strategy.
The Set-Up Work
- Brand research and competitor analysis
- Definition of goals and metrics
- E-mail marketing setup
- Profiles set-up according to best practices & a facebook application implementation
- Initial content creation for the selected networks
- Full social media strategy document
- Blogger research and outreach
- Full training based on strategy
- Campaign implementation
Ongoing Monthly Support
- Track the entire web space in search for branded mentions and relevant conversations
- Social media optimisation for the different platforms
- Detailed monthly report and action plan
- Dedicated support hub
- Develop social media educational programmes
- Detect trends and drive the adaptation
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