Channelship IE

Recent Work

Social Media Training

The client

Women at Work Skillnet develop and deliver tailored, subsidised training programes for women involved in the Retail industry. Their focus is to upskill women in a wide range of sectors to enable them to realise their potential in their working lives and to participate fully in workplace initiatives.

The solution:

Channelship tailored a full-day training for 8 different organisations: Womens Aid, Mandate, One in Four, Rape crisis centre, Migrant Rights Centre and NWCI.

The objective was to understand the opportunities and possibilities that the “Social web” offers for organisations with a special onus in exploring fundraising.

Doing it right from the beginning: Is your house ready for visitors?

• Your website is your best volunteer: Importance of a strong web presence and key elements to make a website successful. Understanding how a strong web presence can enhance the possibilities of conversion as to fundraising.

• Search engine optimisation: The basics, understanding how to make you website visible to Search engines and the ongoing activities you can perform to improve rankings and reach an audience looking for what you offer.

• Blogging: Having your own voice and developing a following. The basics of blogging and how to develop a following. Understanding the value of content. Readily available audience = Awareness of your fundraising efforts

Google AdWords: Opportunities for Non-Profits

• The basics: What is Google AdWords and how can it benefit Non-profit organisations

• Funding opportunities: Exploring funding opportunities that Google and other players provide

• Next steps: Actionable advice on how to get started with a Pay Per Click campaign

How can Non-profits use social media?

• Social media overview: Understanding the Social media space, where is it going and what is the room for your organisation in it.

• Twitter: Basics:  get connected, different approaches, case studies.

• Facebook: Basics, get connected, different approaches, case studies.

• Non-profit Toolbox: 10 Ways towards fundraising through social media