We’d like to share with you an overview of our 2010 social media strategy. It’s a good opportunity to help you start with your own plan, give you some ideas or at least point you in the right direction
We are absolutely open to suggestions so remember to leave your comment at the end of the post!!

Blogging

Focus: Build authority / Expand community /  Increase US & UK readership / spark conversations / *Networking / Improve search engine rankings

* This year we’ll choose to read and comment on 10 blogs: 5 will be to follow trends and stay up to date, the other 5 will be strictly for business networking.

Blog topics (Tip: Define categories first)

Reviews, Video tips, Internet marketing, Social media

Blog’s ideas sandbox:

Ask on LinkedIn Q&A, Read other blogs (listen)/ reblog, Reviews (books, events, apps, etc), Web trends/ Search / video tips

Characteristics

• Frequency: Twice a week
• Posts must offer value
• Must include images and/or video
• Time allocated per post (research, writing, marketing) = 2 to 3 hours

Blog post Marketing

• Include relevant trackbacks in the post
• Send tweets throughout the week to promote the content
• Bookmark: delicious.com, bookmarks.yahoo.com, stumbleupon.com
• Submit post to: Bizsugar.com, Digg.com and Reddit.com
• Send post only to relevant LinkedIn groups and “follow” articles (this way you’ll be notified if someone makes a comment so you can follow up)
• Submit blog feed to 5/10 RSS news feeds weekly

Video & Photo content

Photos will be uploaded to FlickR and Facebook (automatic to Twitter).
Videos will be uploaded to You Tube / Tube Mogul, then Facebook (automatic to Twitter).

Subscribe to Channelship’s You Tube channel

Facebook

Focus: Share engaging photo and video content / Build authority / Expand community /  Increase US & UK fans/ multiply interactions / Networking / Company-Industry communications

Building the community

• Friend relevant contacts from Twitter and LinkedIn (profile)
• Pump good photo and video content
• Listen: reply to any question or comment ASAP. Keep the conversation
• Interact: Make comments / “like” status updates
• Facebook ads campaign: targeted to people in marketing and communications

Time allocated: 4 to 6 hours weekly

Twitter

Focus: Share helpful-engaging links / Listen to random and selected conversations / Build authority / Expand US & UK community/ increase conversations / Networking / Company-Industry communications

Building the community

• Follow contacts from LinkedIn
• Follow back relevant contacts
• Follow people especially traditional marketing and communications
• Proactively do Q&A
• Chit-chat
• Share GOOD stuff! try to always include a link to good content

Time allocated: 6 to 8 hours weekly

LinkedIn

Focus: Share helpful-engaging status updates / Build authority / Expand US & UK network/ increase group interactions / Business networking / Company-Industry communications / Increase business opportunities

Building the community

• Follow contacts also on Twitter
• Join US/UK strategic groups
• Send blog posts only to relevant groups and “follow” the article.
• Read groups’ digest and engage in relevant threads.
• LinkedIn Q&A: offer value answering selected questions. Ask industry questions also.
• Keep personal/business information and LinkedIn apps on profile up to date.

Time allocated: 6 to 8 hours weekly

Email Marketing

Focus: Share helpful-engaging content/ Build authority / Expand US & UK awareness/ increase business opportunities / Company-Industry communications / webinars main promotional tool

• Platform: Mailchimp
• Grow email database using website, webinars and offline networking.
• Segment database!!! (don’t send every single person the same information!)
• Newsletter will contain three topics: best blog post/s, Great tips or social media case study and invitation to monthly webinar
• Frequency: Once a month

Time allocated: 5 to 10 hours monthly (depending on the campaign)

Have you found the strategy useful? Go ahead, and share below what worked for you last year or how can this strategy be improved!!

Best,

Fred

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