Channelship's Video Blog » social network http://www.channelship.ie Channelship's video blog offers a fun, simple and easy way to learn about web and social media topics in plain English Thu, 02 Feb 2012 10:14:30 +0000 en hourly 1 http://wordpress.org/?v= How to grow your business network with social media http://www.channelship.ie/blog/post-1938-how-to-grow-your-business-network-with-social-media.php http://www.channelship.ie/blog/post-1938-how-to-grow-your-business-network-with-social-media.php#comments Mon, 25 Jan 2010 15:30:32 +0000 Fred Caballero http://www.channelship.ie/?p=1938 Last Thursday, January 21st, we successfully launched our first free monthly webinar. We believe it’s a great way to share and reach out to our audience and will continue to explore this method throughout the year.
We had a brainstorming session a few months ago about how could we share more value through a different channel than the blog or social networks, and the idea of the webinars came up.  It takes a good few days of preparation to deliver 1 webinar hour per month, but we’ll try to be consistent and bring you topics of interest, LIVE!

The first one was : “How to build your business network with social media” and as promised, we compiled all the relevant info below:

  • Full recording of the webinar
  • The slides
  • The conversation thread under the Twitter tag #sm4biz
  • Some questions…

Subscribe to Channelship’s You Tube channel

The slides are already available on our Slideshare account!

My Power Point slides also contributed to the Twitter conversation :)
Have a look at what was said during the webinar by clicking on the image below:

how to grow your business network with social media

Thanks very much to everyone that helped us spread the word in the different social networks.
We’re looking forward to have you on our next free monthly webinar:  “Social Media for Sales & Marketing Departments“.

Got questions or comments? Add them to the thread below!

]]> http://www.channelship.ie/blog/post-1938-how-to-grow-your-business-network-with-social-media.php/feed/ 23 Social media stratregy 2010 http://www.channelship.ie/blog/post-1748-social-media-stratregy-2010.php http://www.channelship.ie/blog/post-1748-social-media-stratregy-2010.php#comments Sat, 09 Jan 2010 13:24:41 +0000 Fred Caballero http://www.channelship.ie/?p=1748 Have you worked already on the online strategy for your business?

We’d like to share with you an overview of our 2010 social media strategy. It’s a good opportunity to help you start with your own plan, give you some ideas or at least point you in the right direction :)
We are absolutely open to suggestions so remember to leave your comment at the end of the post!!

Blogging

Focus: Build authority / Expand community /  Increase US & UK readership / spark conversations / *Networking / Improve search engine rankings

* This year we’ll choose to read and comment on 10 blogs: 5 will be to follow trends and stay up to date, the other 5 will be strictly for business networking.

Blog topics (Tip: Define categories first)

Reviews, Video tips, Internet marketing, Social media

Blog’s ideas sandbox:

Ask on LinkedIn Q&A, Read other blogs (listen)/ reblog, Reviews (books, events, apps, etc), Web trends/ Search / video tips

Characteristics

  • Frequency: Twice a week
  • Posts must offer value
  • Must include images and/or video
  • Time allocated per post (research, writing, marketing) = 2 to 3 hours

Blog post Marketing

  • Include relevant trackbacks in the post
  • Send tweets throughout the week to promote the content
  • Bookmark: delicious.com, bookmarks.yahoo.com, stumbleupon.com
  • Submit post to: Bizsugar.com, Digg.com and Reddit.com
  • Send post only to relevant LinkedIn groups and “follow” articles (this way you’ll be notified if someone makes a comment so you can follow up)
  • Submit blog feed to 5/10 RSS news feeds weekly

Video & Photo content

Photos will be uploaded to FlickR and Facebook (automatic to Twitter).
Videos will be uploaded to You Tube / Tube Mogul, then Facebook (automatic to Twitter).

Subscribe to Channelship’s You Tube channel

Facebook

Focus: Share engaging photo and video content / Build authority / Expand community /  Increase US & UK fans/ multiply interactions / Networking / Company-Industry communications

Building the community

  • Friend relevant contacts from Twitter and LinkedIn (profile)
  • Pump good photo and video content
  • Listen: reply to any question or comment ASAP. Keep the conversation
  • Interact: Make comments / “like” status updates
  • Facebook ads campaign: targeted to people in marketing and communications

Time allocated: 4 to 6 hours weekly

Twitter

Focus: Share helpful-engaging links / Listen to random and selected conversations / Build authority / Expand US & UK community/ increase conversations / Networking / Company-Industry communications

Building the community

  • Follow contacts from LinkedIn
  • Follow back relevant contacts
  • Follow people especially traditional marketing and communications
  • Proactively do Q&A
  • Chit-chat
  • Share GOOD stuff! try to always include a link to good content

Time allocated: 6 to 8 hours weekly

LinkedIn

Focus: Share helpful-engaging status updates / Build authority / Expand US & UK network/ increase group interactions / Business networking / Company-Industry communications / Increase business opportunities

Building the community

  • Follow contacts also on Twitter
  • Join US/UK strategic groups
  • Send blog posts only to relevant groups and “follow” the article.
  • Read groups’ digest and engage in relevant threads.
  • LinkedIn Q&A: offer value answering selected questions. Ask industry questions also.
  • Keep personal/business information and LinkedIn apps on profile up to date.

Time allocated: 6 to 8 hours weekly

Email Marketing

Focus: Share helpful-engaging content/ Build authority / Expand US & UK awareness/ increase business opportunities / Company-Industry communications / webinars main promotional tool

  • Platform: Mailchimp
  • Grow email database using website, webinars and offline networking.
  • Segment database!!! (don’t send every single person the same information!)
  • Newsletter will contain three topics: best blog post/s, Great tips or social media case study and invitation to monthly webinar
  • Frequency: Once a month

Time allocated: 5 to 10 hours monthly (depending on the campaign)

Have you found the strategy useful? Go ahead, and share below what worked for you last year or how can this strategy be improved!!

Best,

Fred

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anything from co-browsing YouTube to playing games, adding funny effects to a live video conference, interacting on Facebook together with your contacts or even shopping for things online together with your friends or family members
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