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	<title>Channelship&#039;s Video Blog &#187; SEM</title>
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		<title>Pay Per Click through Goldenpages.ie doesn&#8217;t work</title>
		<link>http://www.channelship.ie/blog/post-71-pay-per-click-through-goldenpagesie-doesnt-work.php</link>
		<comments>http://www.channelship.ie/blog/post-71-pay-per-click-through-goldenpagesie-doesnt-work.php#comments</comments>
		<pubDate>Sat, 24 Jan 2009 18:09:23 +0000</pubDate>
		<dc:creator>Fred Caballero</dc:creator>
				<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Tips to develop your business]]></category>
		<category><![CDATA[goldenpages.ie]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.channelship.ie/blog/?p=71</guid>
		<description><![CDATA[Many businesses are wondering why should they renew their listing directory (circa €1,000) with Golden Pages.  Basically, they will try to convince you telling you that your company will appear also in Google.
Unfortunately, they don't tell you that the campaign they will run on Google Adwords is not dedicated to your business but "the entire trade". They video will show you how more likely your company will not benefit from that campaign :-(]]></description>
			<content:encoded><![CDATA[<p>Hi all</p>
<p>This video blog post will show you how Pay Per Click (PPC) through Golden Pages doesn&#8217;t work at all.<br />
Many businesses are wondering why should they renew their listing directory (circa €1,000) with Golden Pages.  Basically, they will try to convince you telling you that your company will appear also in Google.<br />
Unfortunately, they don&#8217;t tell you that the campaign they will run on Google Adwords is not dedicated to your business but &#8220;the entire trade&#8221;.</p>
<p>The video below will show you how more likely your company will not benefit from that campaign <img src='http://www.channelship.ie/v2/wp-includes/images/smilies/icon_sad.gif' alt=':-(' class='wp-smiley' /> </p>
<p><strong>Not really added value.<br />
</strong></p>
<p>(Subscribe to our <a href="http://ie.youtube.com/user/Channelship" target="_blank">You Tube channel</a>.  Loads of great videos are coming up this year)</p>
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<p>All the best</p>
<p>Fred</p>
<p>Follow me on <a href="http://twitter.com/fredchannel" target="_blank">Twitter</a> and <a href="http://www.linkedin.com/in/fredcaballero" target="_blank">Linkedin</a></p>
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		<title>Internet Marketing in 2 minutes and 40 seconds</title>
		<link>http://www.channelship.ie/blog/post-51-internet-marketing-in-2-minutes-and-40-seconds.php</link>
		<comments>http://www.channelship.ie/blog/post-51-internet-marketing-in-2-minutes-and-40-seconds.php#comments</comments>
		<pubDate>Tue, 20 Jan 2009 22:24:10 +0000</pubDate>
		<dc:creator>Fred Caballero</dc:creator>
				<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing online]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.channelship.ie/blog/?p=51</guid>
		<description><![CDATA[Every time we interact with Irish SMEs we realise the limited knowledge that business owners have on the value of Internet Marketing for their companies.
We believe that the best way to transmit the real meaning of marketing a business online and the benefit comes down to "how we tell the story".
Here's a quick/sweet video, explaining the WHAT, WHY and HOW of online marketing.]]></description>
			<content:encoded><![CDATA[<p>Hi all!</p>
<p>Today we came back from a networking breakfast at the <a href="http://www.dublinchamber.ie/" target="_blank">Dublin Chamber of Commerce</a>. Every time we interact with Irish SMEs we realise the limited knowledge that business owners have on the value of <strong>Internet Marketing </strong>for their companies.<br />
We believe that the best way to transmit the real meaning of marketing a business online and the benefit comes down to <strong>&#8220;how we tell the story&#8221;.</strong></p>
<p>With the team here we brainstormed a lot on how to put the pieces together for a quick/sweet video, explaining the <strong>WHAT, WHY and HOW of online marketing.</strong><br />
The following video took a nice few hours of work between script, storyboard, image selection and shooting.<br />
Facundo is the famous  voice for this video <img src='http://www.channelship.ie/v2/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />     Hope you&#8217;ll enjoy it</p>
<p><strong>Internet Marketing in a nutshell</strong></p>
<p>(Subscribe to our <a href="http://ie.youtube.com/user/Channelship" target="_blank">You Tube channel</a>.  Loads of great videos are coming up this year)</p>
<p><object width="445" height="364" data="http://www.youtube.com/v/nZTvJeX5gDI&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6&amp;border=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/nZTvJeX5gDI&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6&amp;border=1" /><param name="allowfullscreen" value="true" /></object></p>
<p>All the best</p>
<p>Fred</p>
<p>Follow me on <a href="http://twitter.com/fredchannel" target="_blank">Twitter</a> and <a href="      http://www.linkedin.com/in/fredcaballero" target="_blank">Linkedin</a></p>
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