By now, many of you are well aware of Slideshare.net (Best way to get your presentation slides, documents and PDFs out there on the web, so your ideas can be found and shared by a wide audience). A great tool also to add to your LinkedIn profile.

A few weeks ago, the folks based in San Francisco have come up with a nice new approach: “Slideshare Business”. It’s a cool new way to use the application for lead generation purposes.

The service comes in two different versions:

Adshare

Your presentations are displayed contextually to around 20 million monthly visitors that are already viewing something similar. It works on a CPC (Cost-Per-Click) basis.
For those that are not familiar with the model, it means that you only pay when someone clicks on your document/presentation. CPC costs start at USD 0.25 cents.

Slideshare are not reinventing the wheel here since this would be almost the same as the Google Adwords model.
The campaign dashboard and insights look pretty neat, however it is lacking a call to action at the end. In other words, by clicking on the “sponsored document” (right hand column), you are taken to the landing page of the selected document, however I was scratching my head going…”and now, what’s next?” I couldn’t find any special button or call to action that would encourage me to do something or learn more about a company, their products or services.

Lear more about Adshare from the presentation below

Leadshare

I love this one! With this option you can capture leads within your content on the first, third or last slide of your presentation. The lead forms appears inside the player, on the sidebar of the player and in the downloadable version!
When the person viewing the slide show is interested in your presentation (company, product, service, etc), he/she fills out the contact info on the lead-slide and sends it to you  You only pay for what you receive! Leadshare starts at 1 dollar per lead.

Learn more about Leadshare from the presentation below

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Best,

Fred

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Hi all,

I was reading seoptimise’s blog and found a great post on “excuses from clients not to engage in SEO”. I instantly saw myself and the team dealing with those objections on a weekly basis and decided to relaunch that post through an interesting quick video.
I hope that companies really catch up on this subject and get more involved in the “online world”, unknown yet, to many businesses in order to make a difference in the near future. Thanks Stuart!

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All the best

Fred

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Hi all,
Facundo and I went to the Net Imperative conference yesterday organised by the Irish Internet Association. It was a great day, with loads of information and also met with many interesting people.
Out of all the presentations we really enjoyed those from Chris Bennet (Commercial Director of BLYK), Alan O’Rourke (CEO of SpoiltChild) and Philip Macartney (Head of Sales, Bebo Ireland)

Since Channelship network with so many SMEs in Ireland, we thought it was a great idea to put together a couple of short, interesting videos to show Irish companies how easy and inexpensively you can have your company on the spotlight applying online tools.

Alan O’Rourke (Spoiltchild, design consultany) is the man behind the email newsletter creator: TODDLE. This is a great, simple and easy way to build your own newsletters for your clients without having to pay a designer! Take a look at the following quick video were Alan explains in a minute how you can benefit from Toddle

(Subscribe to Channelship’s You Tube channel!)

Philip Macartney (Head of Sales, Bebo Ireland) also talked to Channelship. He explains in the following short video the power of social media and how your company could benefit from BEBO.COM.

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For more info about this event and pictures, visit: www.connector.ie

All the best

Fred

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Hi all

This video blog post will show you how Pay Per Click (PPC) through Golden Pages doesn’t work at all.
Many businesses are wondering why should they renew their listing directory (circa €1,000) with Golden Pages. Basically, they will try to convince you telling you that your company will appear also in Google.
Unfortunately, they don’t tell you that the campaign they will run on Google Adwords is not dedicated to your business but “the entire trade”.

The video below will show you how more likely your company will not benefit from that campaign

Not really added value.

(Subscribe to our You Tube channel. Loads of great videos are coming up this year)

All the best

Fred

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Hi all!

Today we came back from a networking breakfast at the Dublin Chamber of Commerce. Every time we interact with Irish SMEs we realise the limited knowledge that business owners have on the value of Internet Marketing for their companies.
We believe that the best way to transmit the real meaning of marketing a business online and the benefit comes down to “how we tell the story”.

With the team here we brainstormed a lot on how to put the pieces together for a quick/sweet video, explaining the WHAT, WHY and HOW of online marketing.
The following video took a nice few hours of work between script, storyboard, image selection and shooting.
Facundo is the famous voice for this video Hope you’ll enjoy it

Internet Marketing in a nutshell

(Subscribe to our You Tube channel. Loads of great videos are coming up this year)

All the best

Fred

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Do we all realise the fact that the buying process nowadays starts online?
Yes! whether the customer purchases online or in person, they definitely research the products or services online the minute the need arises!

I re-read an article today on the importance of investing in your online presence in the Sunday Business Post. In the current economic climate, users will think twice before buying, and that means reviewing products online and comparing your offer with your competitors’.

There’s never been a better time to refresh online presence and invest in online marketing. Martin Casey from Arekibo says: “The website is your virtual front door” , and he is more than right.

This applies to B2B as well. Think about the purchasing department in a company: The fact is that the number one way companies get to know about prospective suppliers is through referrals. But that’s not all, what do you think is the second? They do some sort of research followed by an inquiry call!

This research starts online and what the prospect finds in your website will determine the next step in the decision process. But first things first: before evaluating your offer, they first have to find you in Google.

We’ve been touching base with our customers after the holidays. Happily, we start perceiving a change needed in the way companies regard their online presence. Last year here in Ireland, only 3.5% of companies’ marketing budgets were allocated to online marketing. This percentage will have to increase in 2009 as companies are looking for effective and measurable results.