Posts Tagged ‘Google Adwords’
What happened today at Google Ireland?
I am just back from the Google European headquarters in Dublin where I attended the “Google Advertiser half day programme” and I have great info to share with you.
The event was kindly organised by The SFA and the Google Learning & Development Team.
Very interesting morning with different presenters (Googlers): Gail, Claire, Karen, Anne Marie, Marius and a special (semi-private) AdWords session with Aisling from the B2B AdWords team.
Pay Per Click through Goldenpages.ie doesn’t work
Many businesses are wondering why should they renew their listing directory (circa €1,000) with Golden Pages. Basically, they will try to convince you telling you that your company will appear also in Google.
Unfortunately, they don’t tell you that the campaign they will run on Google Adwords is not dedicated to your business but “the entire trade”. They video will show you how more likely your company will not benefit from that campaign 
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