So, we attended the SFA event at the new Eircom building yesterday where Piaras Kelly and Colin Hetherington gave a presentation on Digital Marketing. Good content and advice for companies on how to get started with online social networks, blogging and some other cool examples.

I saw plenty of jaw-drops within the audience when some basic things were discussed. As Evert Bopp wrote recently: “Think that a blog is a character from Star Trek?”

Here are a couple of videos with the speakers’ advise on how to get ready before approaching  a digital marketing agency and whether outsorucing your social media efforts is viable or not :

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There is tremendous opportunity for traditional SMEs in going online and doing it themselves. There’s only 1 accountancy firm in Ireland that has a blog!!! (???) I believe that the more events like this one, the less jaw-drops we’ll see.

The concern is: After these events, how many SMEs seriously sit down to evaluate their online strategy? How many try social networks and just quit after a few days? How many think (if they have the budget) that they can just outsource their efforts and forget about it?
According to Colin, 60% of people quit Twitter after a first few attempts. This, of course, leaves room for the consultancy and training work that companies like us provide

Consultancy and training only come in when the acknowledgement is made. I wonder what other alternatives, besides this type of “creating awareness” events, are out there to help companies understand the importance of the Internet.

Best,

Fred

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Bizcamp Dublin was a great success. The event was very organised, the venue perfect for the occasion and the presentations covered key points to develop a strong business.
I had the pleasure to meet David Behan, Jason Roe, Keith Shirley, Andrew Tobin, Aedan Ryan and Campbell Scott (Video below).

I believe (many will agree) that the “Battle of the Biz”, lead by Robin Blabdford was superb: two groups of around 15 people, creating a company from scratch in…25 minutes!! That was fun
The funding panel talk was also very intersting. I got three short videos featuring Campbell Scott, Caelen King and Keith Bohanna talking about “fundraising”. Don’t miss our Bizcamp photo album!!

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Campbell Scott, CEO of www.igopeople.com on fundraising

Caelen King, CEO of ravehealth.com on fundraising
(Check their blog HERE)

Keith Bohanna, Co-Founder of dbTwang.com on
fundraising (Final message)

CHECK OUT OUR BIZCAMP PHOTO ALBUM

Also:  Watch the video of RTE News on Bizcamp and the review from Silicon Republic.

All the best

Fred

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Last Wednesday was networking night again and the Channelship team landed at The Mint Bar (Westin Hotel) for the 121 Marketing event, “First Wednesday”, lead by Karina Heavey.
It was our first time joining this group “offline” and I have to say: we enjoyed it!

One of the most important things is that 90% all all the faces were new! That’s a fantastic way to meet more people and refresh the contacts.
We realised that by networking at traditional business networks like Dublin Chamber, SFA, etc, you get to see the same people too often, which is good to build long-term relationships, however Wednesday night, was great for a change

This network has been growing consistently and it’s not just for “Marketing professionals” as you may think. You will find a nice mix of people. We encourage absolutely anybody to join and explore opportunities within this networking group. You can start by adding yourself to the Linkedin group “121 Marketing” by clicking here.
No videos this time but Karina promised us one for the next event. She’s got a very interesting story….More to come.

Find below great pics from the event! (By  Laura Borlea at Level 5 Design)

All the best

Fred

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