Channelship IE

Archive for January, 2009

Tips to develop your business online (by the experts)

Posted on Thursday, January 29, 2009 by Fred

Hi all, Facundo and I went to the Net Imperative conference yesterday organised by the Irish Internet Association. It was a great day, with loads of information and also met with many interesting people. Out of all the presentations we really enjoyed those from Chris Bennet (Commercial Director of BLYK), Alan O’Rourke (CEO of SpoiltChild) [...]

Pay Per Click through Goldenpages.ie doesn’t work

Posted on Saturday, January 24, 2009 by Fred

Many businesses are wondering why should they renew their listing directory (circa €1,000) with Golden Pages. Basically, they will try to convince you telling you that your company will appear also in Google.
Unfortunately, they don’t tell you that the campaign they will run on Google Adwords is not dedicated to your business but “the entire trade”. They video will show you how more likely your company will not benefit from that campaign

Internet Marketing in 2 minutes and 40 seconds

Posted on Tuesday, January 20, 2009 by Fred

Every time we interact with Irish SMEs we realise the limited knowledge that business owners have on the value of Internet Marketing for their companies.
We believe that the best way to transmit the real meaning of marketing a business online and the benefit comes down to “how we tell the story”.
Here’s a quick/sweet video, explaining the WHAT, WHY and HOW of online marketing.

Online presence: Internet marketing and a good website

Posted on Tuesday, January 13, 2009 by Facundo

Do we all realise the fact that the buying process nowadays starts online? Yes! whether the customer purchases online or in person, they definitely research the products or services online the minute the need arises! I re-read an article today on the importance of investing in your online presence in the Sunday Business Post. In [...]

Book review: “Making br€ad” by Brody Sweeney (Fouder of O’Briens)

Posted on Monday, January 5, 2009 by Fred

I finished yesterday reading “Making Bread” from the founder of O’Briends sandwich bars.

It is the story of one man’s dream, which nearly ended as soon as it begun, to build a successful international franchise. Brody Sweeney shares very interesting stories about all the releveant ups and downs that he went thought while leading his previous business, “Prontaprint” and his actual, “O’Briens”.