This is the fifth and final video-answer of our contest: “Get a free social media twist this summer“.

This final brainstorming session was for an established company that offers accounting and business software management packages in Ireland, UK and the Middle East: Intact Software
The goal of these video-answers is to deliver, in a unique and engaging way, free ideas to make companies more remarkable and memorable using social media.

Check out the video we made for Intact Software and leave a quick comment below. What would you add?

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Fred

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This is the fourth video-answer of our contest: “Get a free social media twist this summer”

We brainstormed some new social media ideas, this time for a major shoe company with over 40 stores in the UK: Wynsors World of Shoes
One more company will be chosen for our last video next week so stand by!

The goal of these video-answers is to deliver, in a unique and engaging way, free ideas to make companies more remarkable and memorable using social media.

Have a look at the video we made for Wynsors and leave a quick comment below, don’t be shy!

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Fred

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“Get a free social media twist this summer” continues with its third
video-answer!

The team got together again to brainstorm some social media ideas, this time for a global recruitment consultancy: Morgan McKinley.
Remember that two more companies will be chosen in the next few days so stand by for more videos!

The goal of these video-answers is to deliver, in a unique and engaging way, free ideas to make companies more remarkable and memorable using social media.

Have a look at the video and leave a quick comment below. What else would you suggest to Morgan McKinley?

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Fred

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“Get a free social media twist this summer” continues with a second
video-answer!

We brainstormed a few social media ideas, this time for a polystyrene foam company: “Made in Hollywood“. Remember: 3 more companies will be chosen in the next few days so stand by for more videos!

The goal of these video-answers is to deliver, in a unique and engaging way, free ideas to make companies more remarkable and memorable using social media.

Have a look at the second video and leave a quick comment below. What else would you suggest to “Made in Hollywood”?

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Fred

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Thanks again to all the businesses that made a submission for “Get a free social media twist this summer“.

As promised, the Channelship team brainstormed a few cool social media ideas and created a video answer for the first company selected: a unique restaurant called “Make Your Own“. Remember that 4 more companies  will be chosen in the next few days so stand by for more videos!

The goal of these video-answers is to deliver, in a unique and engaging way, free ideas to make companies more remarkable and memorable using social media.

Have a look at the first video and please leave a quick comment below. What else would you suggest to “Make Your Own”?

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Fred

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How many times do we go to events and simply hope for the best? Well, maybe this is a great opportunity to reinvent yourself, investing a good few minutes in something that will maximise your event experience and will bring you home happier at the end of the day.

Below, I’ve made a very short video displaying a few easy steps to strategically connect with professionals before any event.   I featured the Dublin Web Summit so if you’re going there tomorrow, leave a comment below, suggest other tips  and/or connect with me on LinkedIn before we meet

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Best,

Fred

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How can your business be more remarkable and memorable to      your existing and potential customers? BIG question, huh?

We believe that one of the best ways to start unravelling this question is with a simple approach: (Visualise) Write down the type of business you’re in, its characteristics and also each one of the activities that you do everyday. Now, because you do them everyday and exactly the same way, you took for granted that there is where the opportunity lies!

But don’t worry, this time you don’t have to come up with ideas. We will do it for you, using online tools and social networks! Here’s how it works:

• Step 1: Leave a comment below  with your name, company, website and social media presence (if any).
• Step 2: We will select FIVE companies
• Step 3: The Channelship team will brainstorm some cool ideas to make your business different and remarkable.
• Step 4: Within the next few days we will deliver a specific video-answer for each one of the companies selected.

…and since we will squeeze our brains for you, we would be delighted to see your company take action.  Fair enough?

Go on, leave your comment below!! (Submissions finish at 6PM (GMT) on Tuesday, June 22nd)

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*UPDATE* 30/06/10

Hi everyone.
Thank you so much for all your submissions. We’re working on the selection of companies and in the next few days, we’ll start delivering the video answers so stand by!

*UPDATE* 05/07/10

First video-answer goes to Make Your Own. Check it out here!

Best,

Fred

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We’ve done a quick analysis over the Irish social media landscape in relation to the football World Cup 2010.  The idea was to extract a few insights based on the past 30 days, to see how we are preparing for Friday’s kick off here in Ireland.
I made a quick video, focusing on the buzz around the keyword “world cup” and its synonyms, and also trying to determine how much is Thierry Henry and France being mentioned by the Irish fans (and the sentiment of those mentions).

Takeaways:

• Buzz has increased (naturally of course approaching the day) from 30 days to this part. However, there are continuous highs and lows. I think the growth would have been steady, had Ireland made it to the World Cup.
  
• Conversations in relation to France account for about 5% of the total analysed. This may mean that the majority of the people have gotten over Thierry Henry’s handgoal; or simply the thing is a bit dormant at this stage. If France were a brand though, they should still pay close attention to this; you never know when these things can pick up again. In fact, I’d even say that if France perform quite well, this 5% will definitely rise and with a bad sentiment within the Irish web too.
• Tags and conversations: Most of the conversations naturally revolve around subjects intrinsic to the game/ tournament (e.g. injuries, fixtures, stadiums, tickets, etc). However, we were surprised to detect conversations mentioning the “office“. In fact, most of the people mention sweepstakes and internal betting. There is a bit of gambling going on in offices! I guess employers can expect changes in productivity this month. Maybe for the good, since people may be so motivated to watch a match that can get things done in half the time?

Have a look at the quick video to learn more about social media monitoring exercise.

How do you think conversations will look like during the World Cup?

Yesterday, we were at the Nokia Store in Dublin for the “Nokia’s Apps For Ireland” competition.
It encouraged ordinary people to come forward with simple ideas for applications for Nokia mobile phones, generated a huge amount of creativity along with an extensive number of App ideas. The judging panel chose the overall winner of each category from a selection of App ideas that were voted for each week throughout the competition. Included on the judging panel were Today FM DJ and blogger, Ray Foley, fashion blogger Laura Whiston from whisty.wordpress.com, Internet entrepreneur Pat Phelan and Shane McAllister from Mobanode who will develop the apps for Nokia.

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The winners were Hilary Weldon, Alan Duncan and 17 year old student, Lorcan O’ Mahoney. The competition, which attracted over 1,000 applications across three categories: sports, lifestyle and general, ran for eight weeks on Nokia’s Facebook page and prompted over 4,500 votes by the viewing public.

The winning entries, which each collect a dream prize worth €3000, include a Cycling App in the Sports category, an App to help determine colour in the Lifestyle category and an App to help households and businesses with financial management in the General category.

Finally, have a look at this cool video that Nokia prepared for the launch of their “Pop-Up” store:

Best,

Fred

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Many of you use or have heard about mobile check-in applications such as Foursquare and Gowalla (the two most popular)
I am a user and have also been reading many posts about the subject. It feels like the next big thing, every other mainstream tool wants to integrate with geolocation but the truth is that the purpose behind checking-in is merely “fun” at the moment.
Loz from Simply Zesty wrote last year about the boring Foursquare “free coffee” wave and sites like Techcrunch have added some value trying to uncover the future of this service throwing 100 integration ideas.
I am very practical, the way I see (and hopefully many people too) deep value in any check-in service is when, “besides fun”, I could actually complement daily activities. Here are five examples:

Doctor’s appointment

What about arriving at reception, checking-in through my mobile and getting a confirmation (through the same app or email), including an estimated waiting time to be seen by the doctor?

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Replicating the web experience

You walk into a shop anywhere in the world and you like what you see. Then you would check-in and the app would prompt you with the question: Would you like to receive email updates from X shop?
This is a magnificent way to increase a business’ email database offline!  Imagine the amount of people that maybe would have never interacted with the person behind the counter but simply stepped in/out and left their email address?

Petrol station

I would checking-in at the petrol station of choice (That instantly gives me extra points to redeem on petrol or other prizes). Then the application would ask me how many litres of petrol will I purchase? The transaction is fulfilled through Paypal or any secure payment app and a code will be instantly generated to enter at the pump.
This is a great idea for the “check-in” app to monetise through a small percentage of the transaction.

Fast food restaurant

Upon arrival I check-in and the app would show me the deals of the day. If I choose to buy though the app, I would of course collect unique points towards free food or other prizes and will get the meal at a discounted price.
Again, another way for the application to monetise through transactions.

Checking out

There’s also value for checking out in specific locations/activities/events. The obvious advantage is that the application could give you the option to complete a very quick, multiple-choice, survey (The company could give away cool incentives in exchange). Also, the organiser could clearly measure the length of time that a person spent at that event/activity, like a website!

What do you think about these ideas? How would you use mobile check-in to your advantage? What opportunity do you see in mobile check-in as a manager/business owner?

Best,

Fred

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