This is the fifth and final video-answer of our contest: “Get a free social media twist this summer“.

This final brainstorming session was for an established company that offers accounting and business software management packages in Ireland, UK and the Middle East: Intact Software
The goal of these video-answers is to deliver, in a unique and engaging way, free ideas to make companies more remarkable and memorable using social media.

Check out the video we made for Intact Software and leave a quick comment below. What would you add?

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Fred

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This is the fourth video-answer of our contest: “Get a free social media twist this summer”

We brainstormed some new social media ideas, this time for a major shoe company with over 40 stores in the UK: Wynsors World of Shoes
One more company will be chosen for our last video next week so stand by!

The goal of these video-answers is to deliver, in a unique and engaging way, free ideas to make companies more remarkable and memorable using social media.

Have a look at the video we made for Wynsors and leave a quick comment below, don’t be shy!

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Fred

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“Get a free social media twist this summer” continues with its third
video-answer!

The team got together again to brainstorm some social media ideas, this time for a global recruitment consultancy: Morgan McKinley.
Remember that two more companies will be chosen in the next few days so stand by for more videos!

The goal of these video-answers is to deliver, in a unique and engaging way, free ideas to make companies more remarkable and memorable using social media.

Have a look at the video and leave a quick comment below. What else would you suggest to Morgan McKinley?

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Fred

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“Get a free social media twist this summer” continues with a second
video-answer!

We brainstormed a few social media ideas, this time for a polystyrene foam company: “Made in Hollywood“. Remember: 3 more companies will be chosen in the next few days so stand by for more videos!

The goal of these video-answers is to deliver, in a unique and engaging way, free ideas to make companies more remarkable and memorable using social media.

Have a look at the second video and leave a quick comment below. What else would you suggest to “Made in Hollywood”?

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Fred

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Thanks again to all the businesses that made a submission for “Get a free social media twist this summer“.

As promised, the Channelship team brainstormed a few cool social media ideas and created a video answer for the first company selected: a unique restaurant called “Make Your Own“. Remember that 4 more companies  will be chosen in the next few days so stand by for more videos!

The goal of these video-answers is to deliver, in a unique and engaging way, free ideas to make companies more remarkable and memorable using social media.

Have a look at the first video and please leave a quick comment below. What else would you suggest to “Make Your Own”?

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Fred

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How many times do we go to events and simply hope for the best? Well, maybe this is a great opportunity to reinvent yourself, investing a good few minutes in something that will maximise your event experience and will bring you home happier at the end of the day.

Below, I’ve made a very short video displaying a few easy steps to strategically connect with professionals before any event.   I featured the Dublin Web Summit so if you’re going there tomorrow, leave a comment below, suggest other tips  and/or connect with me on LinkedIn before we meet

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Best,

Fred

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How can your business be more remarkable and memorable to      your existing and potential customers? BIG question, huh?

We believe that one of the best ways to start unravelling this question is with a simple approach: (Visualise) Write down the type of business you’re in, its characteristics and also each one of the activities that you do everyday. Now, because you do them everyday and exactly the same way, you took for granted that there is where the opportunity lies!

But don’t worry, this time you don’t have to come up with ideas. We will do it for you, using online tools and social networks! Here’s how it works:

• Step 1: Leave a comment below  with your name, company, website and social media presence (if any).
• Step 2: We will select FIVE companies
• Step 3: The Channelship team will brainstorm some cool ideas to make your business different and remarkable.
• Step 4: Within the next few days we will deliver a specific video-answer for each one of the companies selected.

…and since we will squeeze our brains for you, we would be delighted to see your company take action.  Fair enough?

Go on, leave your comment below!! (Submissions finish at 6PM (GMT) on Tuesday, June 22nd)

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*UPDATE* 30/06/10

Hi everyone.
Thank you so much for all your submissions. We’re working on the selection of companies and in the next few days, we’ll start delivering the video answers so stand by!

*UPDATE* 05/07/10

First video-answer goes to Make Your Own. Check it out here!

Best,

Fred

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Many of you use or have heard about mobile check-in applications such as Foursquare and Gowalla (the two most popular)
I am a user and have also been reading many posts about the subject. It feels like the next big thing, every other mainstream tool wants to integrate with geolocation but the truth is that the purpose behind checking-in is merely “fun” at the moment.
Loz from Simply Zesty wrote last year about the boring Foursquare “free coffee” wave and sites like Techcrunch have added some value trying to uncover the future of this service throwing 100 integration ideas.
I am very practical, the way I see (and hopefully many people too) deep value in any check-in service is when, “besides fun”, I could actually complement daily activities. Here are five examples:

Doctor’s appointment

What about arriving at reception, checking-in through my mobile and getting a confirmation (through the same app or email), including an estimated waiting time to be seen by the doctor?

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Replicating the web experience

You walk into a shop anywhere in the world and you like what you see. Then you would check-in and the app would prompt you with the question: Would you like to receive email updates from X shop?
This is a magnificent way to increase a business’ email database offline!  Imagine the amount of people that maybe would have never interacted with the person behind the counter but simply stepped in/out and left their email address?

Petrol station

I would checking-in at the petrol station of choice (That instantly gives me extra points to redeem on petrol or other prizes). Then the application would ask me how many litres of petrol will I purchase? The transaction is fulfilled through Paypal or any secure payment app and a code will be instantly generated to enter at the pump.
This is a great idea for the “check-in” app to monetise through a small percentage of the transaction.

Fast food restaurant

Upon arrival I check-in and the app would show me the deals of the day. If I choose to buy though the app, I would of course collect unique points towards free food or other prizes and will get the meal at a discounted price.
Again, another way for the application to monetise through transactions.

Checking out

There’s also value for checking out in specific locations/activities/events. The obvious advantage is that the application could give you the option to complete a very quick, multiple-choice, survey (The company could give away cool incentives in exchange). Also, the organiser could clearly measure the length of time that a person spent at that event/activity, like a website!

What do you think about these ideas? How would you use mobile check-in to your advantage? What opportunity do you see in mobile check-in as a manager/business owner?

Best,

Fred

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Dear grown-up web user,

How many times have you agreed to terms and conditions without really reading them?        

How many free services have you signed up to, in exchange of your valuable email address (until you created a Gmail or Yahoo one just for spam, but to continue getting freebies)?

In fact, how much does it currently bother you having ads targeted directly to your  Gmail inbox (the one you use every day)?

My guess is that if you start thinking about the above, you may find that after all, in all the different instances where you were a bit deceived by not-so-popular Mickey Mouse spammers, you were not that angry…

Dear business of any size,

Do you remember when advertising on TV or Radio was only for a few because of budget constraints?

Do you remember when in order to approach a prospect for a conversation you could only cold-call?

Actually, do you acknowledge how great it is to have almost free vehicles nowadays to talk to your audience (only requiring time-investment)?

Then, why are individuals and companies so surprised about Facebook’s recent decisions regarding Privacy and Business pages?

Because it is abrupt and looks sleazy on Facebook’s part, but not because we haven’t been deceived before in similar ways.

A few key thoughts:

1. Whatever is online IS public, no matter what the small letter says. I  don’t intend to defend Facebook in particular, but have a look at Ben Parr’s Facebook Defense (which really applies to using social media as a whole)
2. If you are a company and they give you the opportunity to showcase you brand for free, they may at some stage change the conditions, get over it
3. If you are a web agency like us and part of your revenue comes from building Facebook apps, the game may change suddenly too. Guess what? Those things happen: What about a transport company who builds a business based on the 3 factories in the area (which may move eventually)?

Now, if we (individuals and companies) don’t like these ever changing conditions, we can always choose to get out at any stage.

What are your thoughts?

Best,

Facundo

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Last Wednesday, April 21st, we offered our fourth webinar. The turn-out was really good and the topic, something that we were really looking forward to cover.

We’d like to extend a special THANK YOU! to our guest speakers, Wendy Tarr, Digital Media Marketing Manager at IBM (UK). She contributed with great insights and examples on how are IBM leveraging social networks externally.

As promised, we compiled all the relevant info below:

• Full recording of the webinar
• The slides
• Questions & Answers (in the comments below)

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Thanks very much to everyone that helped us spread the word in the different social networks.

In May we’ll be taking a short “webinar” break but we’ll be back in June