Besides the traditional activities that you have been executing all these years, here are a fresh bunch of social media ideas by platform to boost event results (please share more tips in the comments below):

Main content hub (or Blog)

• Create a microsite or dedicated landing page for the event with all the relevant information. This should be built several months before the event if possible.
• Publish blog posts about the event but more importantly around the main topics to make it more engaging. Remember that there will be a lot of people that are not aware of the event, so if you focus on providing valuable what’s-in-it-for-the-audience content, many will feel identified with certain problems and feel  that the event is a must.
• Consider using Tumblr.com. If you’re short of time, Tumblr could help you launch a blog as landing plage for the event. You can easily publish videos and photos during the event straight from your mobile, on the go.
• Implement a chat widget for live chat. We use Zopim.com. It will give you powerful, real-time insights and the ability to chat with people that have questions before and during the event for instance.

LinkedIn

Facebook

Twitter

Foursquare

Email Marketing

YouTube, FlickR, Slideshare

What we’ve learnt in just 90 minutes was gold dust. As a result, we’ve worked on the twenty one main takeaways from Fred’s valuable talk and at the end of the post (yes, there’s more!) you can enjoy the full presentation   (Thanks geirfaysson.com for the picture)

1. Pick a co-founder. Single-founder startups are hard to back. Note: Two or three are fine. Four equal co-founders probably means a “disaster”.
2. Don’t get married too fast. The typical scenario is the tech guy that looks for the business guy and viceversa. Take the time to work together first. Don’t build and scale immediately.
3. Make sure when you start to have zero fixed costs and that your family understand what you’re getting into. You should expect to dedicate about 10 years of your life to your startup.
4. “Lawyer-up”: don’t start giving away equity and hiring people if you don’t know what you’re getting into. Get a lawyer ASAP.
5. Consider “reverse vesting”: Ideally, all co-founders must carry the same weight. However, if this is not the case, for example, in three or maybe four years your partner is no longer with the business or decided to cover much less that he originally committed to, their stock should drop.
6. Equity is scarce. Use it wisely.
7. Most of the companies fail not because of their product but because they misunderstood market requirements.
8. 30% of all code is wasted in unnecessary features.
9. “Data lives outside the building”: You think you know what the market wants but you’re probably wrong. Instead of coding, take your developer with you and go out see your clients.
10. Learn and discover before you execute. Don’t ever spend your money until you clearly know what you’re going to achieve with it.
11. Ignorance is a starting point. You think you know about marketing to users, you probably don’t.
12. Repeatability is the key. You can build free automated companies.
13. If you only ever build companies that solve already identified problems, you’re not changing the world.
14. Google analytics is not “tooling up”. Most of the companies suck at Metrics. If you don’t tool-up early on then it gets worse. You get tons of data you cannot interprete.
15. 30-million dollar businesses go bust everyday. Getting big revenues is not enough.
16. Giving too much money to a startup is toxic. It’s very difficult to have a lot of money in your bank account and not be influenced. It takes a lot of maturity in a founder to take her time and not spend a penny until she knows how she’s going to spend it wisely.
17. Premature scaling is by far the number one cause of startup death.
18. As a startup you will be fighting organisational obstacles all the time. So, keep your processes and decision making simple and your people engaged.
19. Recruitment will become your number one issue when you scale.
20. MVP: bring a Minimum Viable Product early to the market and get contact with users to learn what the market really wants.
21. Recommended books: “The Four Steps To The Epiphany” by Steven Gary Blank, “The Lean Startup“ by Eric Ries, “Business Model Generation” by Alex Osterwalder. Follow also VC and  B2B expert David Skok www.forentrepreneurs.com

We drilled drown into all the relevant conversations about the  e-G8 conference to learn more. (Keywords tracked: eg8, e-g8, #eg8. Time period: past 7 days)

Conversation trend

We registered 74,361 mentions. It looks like the opening (and maybe the fact the it’s a new thing) has the most impact. I would have guessed that the second day would have had more resonance, especially with Mark Zuckerber’s talk.

What were the main keywords mentioned?

We can clearly see Zuckerberg, Erich Schmidt as the main Internet leaders mentioned and John Perry Barlow @jpbarlow and Tariq Krim @tariqkrim as one of the Twitter accounts with the most resonance.

Where did most conversations happen?

The scene was clearly dominated by Twitter. However, we couldn’t fairly compare the conversations with those on Facebook since the monitoring software can only pull what’s not set as “private”. 3,378 blog posts in the past seven days, seems quite reasonable. The most important posts though, will be those coming up in the next few days. Will country leaders read at least a piece of them? Hopefully.

Conversations by country (Including difference from previous week)

There weren’t surprises for the first two countries, however Germany has gone from the tenth to the fifth place in 24 hours.

Negative Vs positive mentions

Most of the mentions were neutral so we hid visibility of neutral posts to drill down into the positive Vs negative comments. Surprisingly, the opening day (Tuesday 24th) with the most mentions also had record negative comments ( @jensbest played a big role here. He was massively retweeted). On Wednesday, the coin flipped and positive mentions outnumbered negative. Loads of the conversations with positive sentiment on Wednesday quoted Mark Zuckerberg.

I hope the analysis was useful. If you want to research further into what was said on Tuesday 24th and Wednesday 25th you may download the e-G8 conversations HERE

This is part of a new cool initiative by Techhub called “Start-up stories“: a series of talks with known entrepreneurs, sharing with us how they started and how they made it.
It was a 1-hour, very relaxed chat but we captured 14 powerful minutes in the video
Because the group was fortunately small, we had room for Q&A. I picked Frank Bradley‘s question for Jimmy (Minute 12:15).

In the video Jimmy shares:

• How he started and what he did do for a living before Wikipedia
• Why his first two-year attempt failed
• The uniqueness of Wikipedia
• What can you learn about how Wikipedia is being used?
• My question (by @FrankBradley) “Do you see an ad-supported Wikipedia in the future?”

So, are you interested in getting your own business video pitch for free?

Dublin City Enterprise Board and Channelship Web Agency will help you make your 2011 more successful with online video.

Here’s how it works in THREE easy steps!

* You must be a network member (LINK, Plato, Creative D or Enterprise Network for Women) and be in business for at least 6 months to qualify.

1. Sign up for the business event “Success 2011″ to be hosted by Dublin City Enterprise Board on Monday, December 13th. Register for FREE here: http://www.dceb.ie/event-calendar/networking
2. Send an email to success2011@channelship.ie expressing your interest to record your free video pitch, including your website and best contact phone number/mobile. We will get back to you to schedule an appointment for Wednesday 08/12 between 9AM and 12PM at DCEB offices (5th Floor, O’Connell Bridge House, D’Olier Street, Dublin 2)
   *There are only 20 spots available so first-come-first-served!
3. Practice your one-minute business pitch and come prepared for the shooting!!

Best of luck!

In case you missed the previous one, the combination of both sites’ names explains the name of the contest

This time our theme is “Making your business amazing” and we’re also delighted to announce the sponsorship of Hewlett-Packard with some great prizes for the winners of the contest!

The idea is to give your articles extra online visibility, reward your social networking and an opportunity for you to win prizes to help you promote your business.

Here’s how it works:

1. If you’d like to participate, simply create a post in your area of business expertise and submit it to the Bloggertone community on the theme of “Making your business amazing.”
2. Submissions will be accepted from Monday Aug. 30th through  Sept 6th (You can send your article here.)
3. The posts will be added to BizSugar.com and people will vote for their favourites and comment both at Bloggertone and BizSugar

The prizes:

• First prize, products and/or the equivalent in gift certificates valued at $350 from Hewlett-Packard for the post garnering the highest number of “sweets” (votes) on BizSugar.
• Second prize, $250 in products and/or gift certificate value for the most engaging comment as selected by the judges on either the BizSugar or Bloggertone site.

Click on the banner below to learn more!

The Irish Web Awards are back and will be help at the Mansion House
on October 16th!
Last year we were shortlisted. However, since then, we have worked hard to deliver useful and entertaining videos through our video-blog and social media channels. Check out some of the great stuff we’ve created and help us by nominating Channelship as “Best Videocaster“! (Click on the button below! Then you’ll have to enter your name, e-mail and website. Go to “Best Videocaster” and enter details. Finally scroll to the very bottom to click on “Submit Nominations”) Thanks a million!!!!

Update: we have been nominated already so no need to re-nominate (apparently can be regarded as spam), thanks everybody for your support anyway!!!

Our YouTube video library has now more than 80 useful videos!

We’ve used video to help other companies grow with social media

We explored LIVE video with Ustream.tv for all our social media presentations in 2010

We’ve also shared video through webinars, our Facebook page & screenjelly tutorials

We have also made fun video announcements

Below, I’ve made a very short video displaying a few easy steps to strategically connect with professionals before any event.   I featured the Dublin Web Summit so if you’re going there tomorrow, leave a comment below, suggest other tips  and/or connect with me on LinkedIn before we meet

Best,

Fred

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The winners were Hilary Weldon, Alan Duncan and 17 year old student, Lorcan O’ Mahoney. The competition, which attracted over 1,000 applications across three categories: sports, lifestyle and general, ran for eight weeks on Nokia’s Facebook page and prompted over 4,500 votes by the viewing public.

The winning entries, which each collect a dream prize worth €3000, include a Cycling App in the Sports category, an App to help determine colour in the Lifestyle category and an App to help households and businesses with financial management in the General category.

Finally, have a look at this cool video that Nokia prepared for the launch of their “Pop-Up” store:

Best,

Fred

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As part of the ongoing series of events with the Social Media Working Group, the Irish Internet Association are holding an afternoon seminar giving the behind the scenes of digital video & audio content and examining how to maximise its impact.

The subject: “Audio Video Culture: Behind the Scenes of audio and video content online”

The event is on Thursday, April 22nd, 1:30PM at the Clarion Hotel IFSC with fantastic speakers from: Rabo Direct, YouTube, RTE, Mayson & Hayes and us, Channelship

Remember to use the special promo code “SocialApril” to get a 20% OFF your ticket!

Click HERE to reserve your spot!

Subscribe to Channelship’s You Tube channel

Best,

Fred

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