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Archive for the ‘Brand monitoring’ Category

If Brands Don’t Listen, Your Facebook Friends Will

November 9 | 2 Comments

Are some brands too busy to help ready-to-buy prospects?

Brand Monitoring: The Google-Motorola Deal

August 17 | Leave a comment

From last Friday until today (almost five days) our social media monitoring software pulled 346,229 mentions about the "Googlerola" deal. Here're some insights

Buzz Monitoring: e-G8 Insights

May 26 | 4 Comments

This year the G8 conference included the e-G8: a new summit of global Internet leaders. We drilled drown into all the relevant conversations around "e-G8" to learn more...

Brand Monitoring: How Did The VolksWagen Campaign Perform?

February 9 | 8 Comments

It's been exactly one week since Volkswagen launched their phenomenal...

A Basic Company Reputation Step

January 19 | 1 Comment

We'd like to share something very simple, a no-brainer, something that shouldn't require many approvals and also a fundamental way to leverage your company visibility and reputation...

Visualising Your Social Media ROI: Sales Example

January 12 | Leave a comment

Fred made a quick video to share with you a basic example of Social Media ROI in sales. The keyword of the game, after you devised your strategy, is "patience"

Brand Monitoring: Want To Be The Most Talked About Supermarket?

November 16 | Leave a comment

We are only 5 weeks away from Christmas. While doing grocery shopping last week, I wondered what supermarket is most talked about...

How Can Wagamama Embrace Social Media

November 3 | 21 Comments

Wagamama is a remarkable chain of noodle restaurants. I really love eating there. I must say, it's a unique experience. While eating there last Sunday, I came up with some cool ideas...

Buzz Monitoring: What Happens If Your Brand Quits Twitter?

September 29 | 5 Comments

Singer John Mayer decided to quit his Twitter account, leaving more than 3.7 million followers..

Brand Monitoring: How Did The Tipp-Ex Campaign Perform?

September 8 | 14 Comments

Tipp-Ex launched a very original campaign on YouTube. We tracked the performance!