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About Fred Caballero

Fred is a Web Project Manager and Social Media Consultant at Channelship. He is responsible for leading web projects and conducting social media training and strategy for companies. He works directly with key accounts, particularly in creative and strategic capabilities. Fred is also a Co-Founder at Bloggertone.com



Posts by Fred Caballero


Business Opportunity Missed: No Photos Or Videos Please!

May 15 | Leave a comment

Is it about enforcing a ban or growing your business?

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Brand Monitoring: The Tipp-Ex Campaign Is Back But Was It Successful?

April 20 | 2 Comments

Analysis of brand mentions generated during this second season

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Global Companies And The Opportunity Behind “Local”

March 29 | Leave a comment

Corporate one-message-fits-all approach must change

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How To Waste Your Time On LinkedIn

March 13 | Leave a comment

Type of messages you should avoid

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6 Social Media Tips For Network Managers

February 16 | Leave a comment

When some professionals ask me for tips and advise, they usually focus on the very social media platforms. The platforms are just the tip of the iceberg...

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6 Creative Online Calls To Action For Your B2B Documents

February 2 | 5 Comments

Tips to make your B2B documents more actionable

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4 B2B Content Marketing Ideas From A TV Cooking Show

January 18 | Leave a comment

Great opportunities for B2B companies to better market their producs & services.

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Social Media Marketing: How To Work Smarter In 2012

January 5 | 2 Comments

How can you avoid getting into the race for attention?

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Will You Open Your Vaults In 2012?

December 22 | Leave a comment

There are two vaults we need to open (or improve) in 2012 and more importantly, use wisely...

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