Business Opportunity Missed: No Photos Or Videos Please!

This is the kind of situation that you will more likely encounter while being on holidays. It’s a very popular rule that many businesses (big and small) keep nowadays.
Why do you think they still do that?
I honestly don’t think they know or understand why. It’s something they’ve been enforcing for years so why stop now?

With arguable exceptions of art museums or places like banks or airports where security is a major concern, there’s nothing else that comes to my head that could possibly deserve the famous photo/video ban. Companies applying this rule are wasting their time and attempting against their own reputation. Here are a couple of examples.

A visit to Camden Lock Market in East London

Loads of great shops. Most of the businesses don’t let you take any pictures. What is the main reason? Fear of getting copied.

In the current age & time, that should be the least of your worries. If I really wanted to, I could easily photo/video shoot your store/area/restaurant with my smartphone, without you even realising.

A visit to the the Spanish Riding School of Vienna

Spectators are dying to take home a slice of that beautiful horse show. Why then not let tourists take pictures? Mainly because they sell a CD package with photos and videos of the riding school and its horses when you leave the premises, therefore “it will impact sales”.

The opportunity

Both businesses are missing the point. The objective is to increase revenue (and reputation). The shop in the market aims at selling more crafts and the riding school aims at selling more tickets for tourists that want to enjoy the show, not selling more CDs. What’s even funnier is that, letting people take their own pictures doesn’t necessarily mean fewer CD sales either!

I still remember when I was younger and bags were usually checked for cameras at concerts. If the music/concert industry has now understood the imminent change where everyone is a broadcaster, how come others haven’t yet?

Every time you let your customers and prospects collect a piece of what you offer through a photo or video, they become the best sales people you could have ever hired… for free. They will use that visual material to amplify their experience in the different social networks. As a result, more people become aware of your attraction and may consider to pay you a visit.

As we mentioned previously, companies are still investing too much energy and resources to make private what should be public. The fact that something has been done in a certain way during 20 years, doesn’t necessarily mean that it must be kept that way forever. In fact, you could embrace the ban and make it work to your advantage. What do you think?

Comments ( 1 )
  • seo service company says:

    I had a similar experience at a mall. I was fooling around in one of the shops that sold neon clownish wigs. My friend took a photo of me in the wig and we got reprimanded for taking a picture of myself in a green clown wig! You are right when you say most of them don’t even know why they do not allow it, I certainly do not see any danger in a photo of myself wearing a clown wig.

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