Comments on: Social media SWOT analysis: what’s your opinion? http://www.channelship.ie/blog/post-570-social-media-swot-analysis-whats-your-opinion.php Channelship's video blog offers a fun, simple and easy way to learn about web and social media topics in plain English Mon, 06 Feb 2012 11:29:00 +0000 hourly 1 http://wordpress.org/?v= By: Anonymous http://www.channelship.ie/blog/post-570-social-media-swot-analysis-whats-your-opinion.php/comment-page-1/#comment-1291 Anonymous Sat, 18 Sep 2010 15:44:00 +0000 http://www.channelship.ie/blog/?p=570#comment-1291 good post good post

]]> By: Small Business News: New Business Tools | Small Business News, Tips, Advice - Small Business Trends http://www.channelship.ie/blog/post-570-social-media-swot-analysis-whats-your-opinion.php/comment-page-1/#comment-741 Small Business News: New Business Tools | Small Business News, Tips, Advice - Small Business Trends Tue, 17 Aug 2010 15:38:35 +0000 http://www.channelship.ie/blog/?p=570#comment-741 [...] not be as difficult as it appears. A few simple tips will get you started. Search Engine Guide  Take part in this analysis of the benefits of social media. What started as an analysis of the effectiveness of social media for some clients has become a [...] [...] not be as difficult as it appears. A few simple tips will get you started. Search Engine Guide  Take part in this analysis of the benefits of social media. What started as an analysis of the effectiveness of social media for some clients has become a [...]

]]> By: Anonymous http://www.channelship.ie/blog/post-570-social-media-swot-analysis-whats-your-opinion.php/comment-page-1/#comment-578 Anonymous Sat, 12 Jun 2010 06:30:09 +0000 http://www.channelship.ie/blog/?p=570#comment-578 [...] [...] [...] [...]

]]> By: prswooz http://www.channelship.ie/blog/post-570-social-media-swot-analysis-whats-your-opinion.php/comment-page-1/#comment-481 prswooz Sat, 06 Mar 2010 03:59:25 +0000 http://www.channelship.ie/blog/?p=570#comment-481 Will social media ever crash? It's not the economy but it's definately feeling that 'boom'!Should we rely on the inevitable? Or shoud we be more cautious as what goes up...tends to come down?!! Will social media ever crash? It's not the economy but it's definately feeling that 'boom'!Should we rely on the inevitable? Or shoud we be more cautious as what goes up…tends to come down?!!

]]> By: Eoin Kennedy http://www.channelship.ie/blog/post-570-social-media-swot-analysis-whats-your-opinion.php/comment-page-1/#comment-216 Eoin Kennedy Fri, 02 Oct 2009 03:38:30 +0000 http://www.channelship.ie/blog/?p=570#comment-216 Apologies if this one is covered and I missed it but is one of the key strengths not being able to easily communicate in a multimedia fashion from video, audio, slide share etc These are powerful mediums that traditional media struggles with. Apologies if this one is covered and I missed it but is one of the key strengths not being able to easily communicate in a multimedia fashion from video, audio, slide share etc These are powerful mediums that traditional media struggles with.

]]> By: admin http://www.channelship.ie/blog/post-570-social-media-swot-analysis-whats-your-opinion.php/comment-page-1/#comment-112 admin Mon, 17 Aug 2009 14:15:35 +0000 http://www.channelship.ie/blog/?p=570#comment-112 Hi Denise, Thanks very much for sharing your thoughts. I totally agree about keeping things as simple as possible. The more bullet points, the more time you need to keep up with platforms and reports :( As we always say when giving workshops: "Take the time to find the tools that will work for your business/industry and develop a plan"...if you really want to see results :) What gets measured, gets done. Best Fred Hi Denise,

Thanks very much for sharing your thoughts.
I totally agree about keeping things as simple as possible. The more bullet points, the more time you need to keep up with platforms and reports :(

As we always say when giving workshops: “Take the time to find the tools that will work for your business/industry and develop a plan”…if you really want to see results :)
What gets measured, gets done.
Best
Fred

]]> By: Denise Fay http://www.channelship.ie/blog/post-570-social-media-swot-analysis-whats-your-opinion.php/comment-page-1/#comment-111 Denise Fay Mon, 17 Aug 2009 13:43:34 +0000 http://www.channelship.ie/blog/?p=570#comment-111 Hi Facundo & Fred, I really liked the posting - and there isn't much to add to the super comments you've already received. With my strategic marketing hat on, I'd definitely agree with Niall above - anybody starting in SM needs a plan. If you stick to it, then you can measure results. You should have a benchmark to begin with and then measure activity against it - whether its more traffic to your site, more online sales, more engagement etc. You mention it as a threat - and I do love your words - "Spionage - Your competitors are more likely to know what you are up to." I think this can also be an opportunity if the tables are turned. SM allows a small (and large) business to research its market with ease. You can find out easily what your competitors are up to, what words/activities are trending in your market-place, find out about new entrants etc Back when I started working in 97 and the internet was in its infancy, this information wasn't so readily available. You really had to pay for it...nowadays, you can do it at the comfort of your own computer. Finally, with my copy-writing hat on, I'd advise caution on having too many bullet points in any section. The short term memory can only process 5 (plus or minus 2) pieces of information...any more and the sub-conscious brain will glance over. With such good information here, you certainly don't want that to happen. Take care Denise Hi Facundo & Fred,

I really liked the posting – and there isn’t much to add to the super comments you’ve already received.

With my strategic marketing hat on, I’d definitely agree with Niall above – anybody starting in SM needs a plan. If you stick to it, then you can measure results. You should have a benchmark to begin with and then measure activity against it – whether its more traffic to your site, more online sales, more engagement etc.

You mention it as a threat – and I do love your words – “Spionage – Your competitors are more likely to know what you are up to.”

I think this can also be an opportunity if the tables are turned. SM allows a small (and large) business to research its market with ease. You can find out easily what your competitors are up to, what words/activities are trending in your market-place, find out about new entrants etc

Back when I started working in 97 and the internet was in its infancy, this information wasn’t so readily available. You really had to pay for it…nowadays, you can do it at the comfort of your own computer.

Finally, with my copy-writing hat on, I’d advise caution on having too many bullet points in any section. The short term memory can only process 5 (plus or minus 2) pieces of information…any more and the sub-conscious brain will glance over.

With such good information here, you certainly don’t want that to happen.

Take care
Denise

]]> By: Fred http://www.channelship.ie/blog/post-570-social-media-swot-analysis-whats-your-opinion.php/comment-page-1/#comment-72 Fred Thu, 13 Aug 2009 11:07:44 +0000 http://www.channelship.ie/blog/?p=570#comment-72 Thanks for your comment Niall. That's a good suggestion... we'll consider a SWOT on a specific platform indeed. Best Fred Thanks for your comment Niall. That’s a good suggestion… we’ll consider a SWOT on a specific platform indeed.
Best
Fred

]]> By: Niall Mc Henry http://www.channelship.ie/blog/post-570-social-media-swot-analysis-whats-your-opinion.php/comment-page-1/#comment-71 Niall Mc Henry Thu, 13 Aug 2009 11:02:15 +0000 http://www.channelship.ie/blog/?p=570#comment-71 Agree with Niall D above....as a start up Time is one's most limiting resorce. With a never ending list of urgent (imortant and not important) business to attend to, I feel that the development of our Social Media strategy fits into the Important but Not Urgent category (quadrant 2 for Stephen Covey fans). Ultimately our success will, to a large extent, be determined by our ability to spend more time developing our SM strategy. How about a SWOT on each individual medium....maybe starting with TWITTER? Now that would be useful! Look forward to Channelship's findings Good initiative guys Agree with Niall D above….as a start up Time is one’s most limiting resorce. With a never ending list of urgent (imortant and not important) business to attend to, I feel that the development of our Social Media strategy fits into the Important but Not Urgent category (quadrant 2 for Stephen Covey fans). Ultimately our success will, to a large extent, be determined by our ability to spend more time developing our SM strategy.

How about a SWOT on each individual medium….maybe starting with TWITTER? Now that would be useful!

Look forward to Channelship’s findings

Good initiative guys

]]> By: facundo http://www.channelship.ie/blog/post-570-social-media-swot-analysis-whats-your-opinion.php/comment-page-1/#comment-70 facundo Thu, 13 Aug 2009 10:35:29 +0000 http://www.channelship.ie/blog/?p=570#comment-70 Comment was posted on LinkedIn's <a href="http://www.linkedin.com/groups?home=&gid=2098524&trk=anet_ug_hm" rel="nofollow">Members' forum on Social Media & Networking</a> by <a href="http://www.linkedin.com/in/sositsupport" rel="nofollow">David Wells</a>: I think for small businesses the investment really is low - as Fred says - entry cost is zero. I've been using linkedin for about 2 years & simply by spending 30 mins (at most) every day I have built a large network who know what I am doing, reading, attending etc. As part of a overall relationship marketing strategy - ie face-to-face, postcards & social networking it's a '[must have' for today's business. Comment was posted on LinkedIn’s Members’ forum on Social Media & Networking by David Wells:

I think for small businesses the investment really is low – as Fred says – entry cost is zero. I’ve been using linkedin for about 2 years & simply by spending 30 mins (at most) every day I have built a large network who know what I am doing, reading, attending etc. As part of a overall relationship marketing strategy – ie face-to-face, postcards & social networking it’s a ‘[must have’ for today’s business.

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