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How To Build A Social Media Listening Station for Your Business

Posted on Thursday, July 21, 2011 by Fred Caballero

There are loads of monitoring sites or applications, however my impression is that companies find it a bit overwhelming and time consuming.

Even though this activity could certainly take time, depending on the level of listening that you need for your brand, there’s a very simple way to get started, building a platform in which you can keep track of all important conversations. All this can be done in less than ten minutes!

I made this short video on how you can customise Hootsuite.com to make it work for you as a true listening station, ensuring that the main part of your monitoring activity gets done in one spot :)

The video below will show you:

  • Customization tactics
  • How to add a social network, stream and tab
  • How to filter conversations

Do you have any other listening tip on Hootsuite or suggestion? Leave a comment below.

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  • Piaras MacDonnell

    What a great demo. u00a0Tested my search tab with a Tweet from Channelship, it worked

  • http://channelship.ie Channelship

    Thanks Piaras :)

  • Sterling

    This was extremely helpful. Thank you for taking the time to make the video.u00a0

  • http://www.iwantsocialmedia.co.uk/social-marketing/building-a-social-media-listening-station/ Building a social media listening station | I Want Social Media

    [...] great video post by the guys at Channelship. The video features the setting up of a social media listening station using HootSuite. This means [...]

  • Nikki Dance

    Thanks Fred. Really useful video. I’ve been using Hootsuite for some time but hadn’t realised just how much else I could do with it. 10 minutes well spent!

  • http://channelship.ie Channelship

    That’s great Nikki! Glad the post was helpful :)