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How To Build A Social Media Listening Station for Your Business

Posted on Thursday, July 21, 2011 by

There are loads of monitoring sites or applications, however my impression is that companies find it a bit overwhelming and time consuming.

Even though this activity could certainly take time, depending on the level of listening that you need for your brand, there’s a very simple way to get started, building a platform in which you can keep track of all important conversations. All this can be done in less than ten minutes!

I made this short video on how you can customise Hootsuite.com to make it work for you as a true listening station, ensuring that the main part of your monitoring activity gets done in one spot :)

The video below will show you:

  • Customization tactics
  • How to add a social network, stream and tab
  • How to filter conversations

Do you have any other listening tip on Hootsuite or suggestion? Leave a comment below.

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  • Piaras MacDonnell

    What a great demo. u00a0Tested my search tab with a Tweet from Channelship, it worked

  • http://channelship.ie Channelship

    Thanks Piaras :)

  • Sterling

    This was extremely helpful. Thank you for taking the time to make the video.u00a0

  • http://www.iwantsocialmedia.co.uk/social-marketing/building-a-social-media-listening-station/ Building a social media listening station | I Want Social Media

    [...] great video post by the guys at Channelship. The video features the setting up of a social media listening station using HootSuite. This means [...]

  • Nikki Dance

    Thanks Fred. Really useful video. I’ve been using Hootsuite for some time but hadn’t realised just how much else I could do with it. 10 minutes well spent!

  • http://channelship.ie Channelship

    That’s great Nikki! Glad the post was helpful :)