The Big Switch: #livead commercial
Loving this campaign guys!
Short story: First, I got an email invitation. A few days later received this printed one in the post…
Later on, I discovered a Twitter hashtag for this event: #livead
Want to know what happened?
@young_kubrick is a character created by the Bord Gais team for their Big Switch campaign. It was a very fun night with loads of people in the room shooting out pictures and making videos of a live commercial that @young_kubrick and his family acted live for us.
Check out the famous commercial (captured from my angle. Loads of others are available)
Subscribe to Channelship’s You Tube channel
And here are the pics!!
Here’s what people said. Click on the image to pull the full stream of conversations:
This was a very interesting and creative idea for a social media campaign that has just started. There still a lot more to come…
Best,
Fred
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http://adlandireland.blogspot.com/ Nick McGivney
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http://channelship.ie Channelship
