Comments on: How can you improve the experience using social media?

By: Channelship

Channelship — Wed, 03 Feb 2010 01:46:11 +0000

Yeah! ahaha, the shave was brilliant I must say
Did share the content with the shop but I guess they haven't incorporated the idea of “content” and I'm not sure they will any time soon… Anyway, as I showed in the post… the opportunity is there for whoever that wakes up first
Thanks for the heads up on the FB connect man. Will fix it.
Cheers!!
F

By: bsegovia

bsegovia — Wed, 03 Feb 2010 00:50:20 +0000

hahah! I'm very jealous of this experience (the shave).

Did you share your improvement ideas with the shop? How did they react?

(P.S. Your facebook connect on comments is not working for some reason)

By: Miriam Ahern

Miriam Ahern — Tue, 02 Feb 2010 19:22:59 +0000

I have to confess that I was really hoping that you might be prompted to dedicate a separate blog or video post to this topic. Thank you very much in advance.

I will direct all of our members to it when it's published. I know that many of our members find this a very challenging topic.

By: Channelship

Channelship — Tue, 02 Feb 2010 17:46:11 +0000

By: bsegovia

bsegovia — Tue, 02 Feb 2010 16:50:20 +0000

By: Miriam Ahern

Miriam Ahern — Tue, 02 Feb 2010 11:22:59 +0000

I have to confess that I was really hoping that you might be prompted to dedicate a separate blog or video post to this topic. Thank you very much in advance.

I will direct all of our members to it when it's published. I know that many of our members find this a very challenging topic.

By: Channelship

Channelship — Tue, 02 Feb 2010 08:32:57 +0000

Thanks for the great comment Miriam,
We'll dedicate a specific post to this subject and will try to share a few good examples too

By: Miriam Ahern

Miriam Ahern — Tue, 02 Feb 2010 06:44:48 +0000

I read this blog-post yesterday and it really captured my attention and got me thinking about my own professional services industry - management consulting.

The strategies you suggest are fantastic for retail businesses Fred. True 'out of the box' thinking. However, I'd like to lay down a challenge to you!

I am a director of the Institute of Management Consultants and Directors and am also on the committee which facilitates a network of independent consultants within this institute. I would like to pose a question to you with our members in mind:

Can, and if so how, can professional services businesses (and independent consultants in particular) leverage social media marketing? In many cases the work we do for our clients is confidential. Often-times our 'products' are customised interventions or solutions for particular situations (unlike, say a website, where people can seek out examples of your work). Referrals tend to be based on reputation, relationships and are usually of the 'word-of-mouth' variety. Also many of our clients, particularly those in the public sector, probably would not like to see their names floating around on SM platforms.

Apart from seizing opportunistic opportunities to share our expertise by answering queries on platforms like Twitter or commenting on blog-posts of interest that pass through our radar-screen how can we pro-actively employ and exploit digital/SM marketing? Given the creative suggestions in this excellent blogpost, I await your response with enormous anticipation!

PS If you would like to discuss this subject further or if you would like to come and speak at one of our events, please don't hesitate to contact me.

By: Channelship

Channelship — Mon, 01 Feb 2010 17:22:09 +0000

Great idea indeed! Thanks for sharing Sian

By: sianmaloney

sianmaloney — Mon, 01 Feb 2010 16:24:38 +0000

Hi Fred,
I was in one of my Client's Bar & Bistro in Drogheda – Bru at the weekend and they have a fantastic Social Media campaign where they release a buzzword on Facebook every Friday and people then give them when they arrive at the bar and get a free drink and reduced cocktails. Fantastic idea and great use of social media!!

Sian x