How can you improve the experience using social media?
We get in and out of shops on a daily basis. Some of them, leave us thinking for good or bad (sometimes even deeply) about that full experience, what the shop did have and didn’t… and many times we instantly come up with great ideas (“If I owned this business I would…”)
This doesn’t necessarily mean that we’ll walk back to the shop and share the feedback with the manager… but it’d be a great idea next time 
The following are two recent examples that immediately sparked in my head a cool bunch of social media ideas for business:
Formal Menswear
Two weeks ago, I was looking for a nice suit for my wedding. Since I did not have a strong refference about where to go, I googled a few good spots to visit. First thing I realised is how bad all the websites in this trade where. It took me a bit but finally got a nice deal. Over there, the manager told me that they had a lot of their suits & tuxes over at a trade event that day…
Here’re three ideas on how to make your formal menswear business different (and better):
- The LIVE experience: That day, the shop and the stand over at the trade show where very busy. Get two webcams and broadcast LIVE what’s going on in both places! Anyone coming in the shop will know that your company is “busy” doing business at an important event (They may even go there to see more!). Over at the trade show, then can see that your shop is “real”.
- Build an offline database: Provide the option for people walking in the shop to leave their details (email, Twitter, Facebook) to stay in touch, share great offers and build your online community almost effortless! With this strategy, you’ll realise that a big percentage of your online community are people that have visited your shop already! That is priceless.
- How do I look? After trying different suits, do we remember how all of them looked? The simplest way to go about that is to take a few pictures (anyone has a digital camera these days!) and share them later with the prospect/customer. Even further: with the customer’s authorisation, you could share those pics (LIVE would be more interesting) and ask your community which one looked better. This task, could be easily done immediately with a multimedia mobile, uploading content instantly. Many companies struggle to come up with good content. This would take a bit of time (or almost no time from a mobile) and you would be pumping fresh, engaging content everyday to Twitter and your Facebook page!
You can also go the pro-way with Nedap machines in your store to share how you look
The barber shop
I recently got a voucher for an old style, hot towel shave. Besides mentioning the obvious: it was fantastic!! I walked out of the shop thinking… “there’re so many simple things that could be done”.
Here’re four ideas on how to make your barber shop different (and better):
- Build an offline database: Same as the previous example, collect email, Twitter and/or Facebook contacat details. Again, this is one of the easiest ways to strongly develop your community.
- How do I look? Why not taking “before” and “after” photos? and sending then by email/twitter/Facebook with a nice template to your customers? I guarantee you, you’ll get a smile/laugh out of them and very likely, they’ll share it with their friends, colleagues and family. More people than now, will know your barber shop Also, if you take these pics with a multimedia mobile, the effort is almost “zero” and with your customer’s permission, you can share those before/after pics on social networks. I bet you’ll spark some conversations…
- Making the slow day, a BIG day: In every shop, there’s a slow day during the week. Here’s the idea: Choose a good topic. A very simple, attractive and interesting one… those that you have with customers while you cut their hair!! Then, invite someone that could really add value to that topic and then, record a 30 minute chat with your customer (with permission of course) while cutting the hair. If you want to video-record it, even better!!! (people can get a taste also of what your shop looks like) You will be creating a series of weekly podcasts “…at the barber”. Not only this approach will make your business unique, it also holds a cool story that could be interesting for great PR!
- Share the experience: If your barber shop is already different by offering hot towel shaves for instance, how can you share this story so more people come by or folks like me, feel curious and go for a treat?
Use the email database and your community on Twitter and Facebook to share pics of your shop in action! Again, with customers’ permission, get those before/after pics up there, share the series of weekly podcast and invite your customers to bring a photo or video camera, in case they want to keep a record of the luxurious treat You will come accross these people…. Have a look
In the following weeks we’ll create a Wiki with social media marketing ideas by business category in which all you can share yours!! Stand by.
In the meantime, what do you think about the above ideas? What would you include?
Best,
Fred
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Continue reading (related posts)
- Is Social Media An Afterthought In Your Company?
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- Brand Monitoring: Want To Be The Most Talked About Supermarket?
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