Channelship's Video Blog

• http://twitter.com/mmangen Michelle Mangen

  I love how you laid out your plan – yours is much more detailed than the post I did this week. I also appreciate your transparency on what you plan to do (which is what I did as well).

  Best of luck to you in 2010!

• http://channelship.ie Channelship

  Thanks very much for your comment Michelle. Glad you found the plan useful
  I had a look at your blog and love the way you broke down the subjects per day on your latest post! What we really like about those kind of approaches is that after reading them, you feel it's actionable and easy to execute on.
  Keep in touch!

  Best
  Fred

• http://channelship.ie Channelship

  Hi Fenril
  Thanks for sharing. Just had a look at heyspread and looks good. I'll check it out in depth during the week.

• http://www.mneylon.com/blog/ Michele Neylon

  Your comment about blogs doesn't make any sense to me at all.

  Unless I'm misunderstanding you, it sounds like you're going to only read a tiny number of blogs. That makes absolutely no sense.

  It also sounds like you're going to be spamming your own content to Digg, so you'll probably end up getting banned.

• http://channelship.ie Channelship

  Thanks your comment Michele,

  I guess it's important to clarify who we're writing for: Even though we have businesses from different fields following our thoughts on web topics and social media, our target audience are Marketing and Communication staff that want to learn more about social media and make their first steps. Hopefully, they'll need our help and support as a next step

  In reference to the number of blogs: Based on the above, I suggested to pick 10 blogs (breaking it down: 5 to follow trends and 5 for networking purposes) because it's something actionable and easy to do. We'll definitely end up reading a lot more blogs but the habit of sticking to 10, provides and interesting discipline that pays off in the long run.

  Regarding Digg: We started testing Digg and Reditt three months ago and we're seeing great results (It's important to clarify that the post, including the video is not based on information gathered from other blogs but our experience from 2009). Our content through Digg helped us connect with a few interesting people in the States so we immediately saw a networking opportunity for instance.
  When you submit content to these platforms twice a week like us (Even once a day is fine) there's no way you'll be considered spam. You need to make sure that when you post you choose all the right options: e.i I don't want to submit a post about social media under the “Entertainment” section.
  As long as you pump good content, under the right section/tags you will not get banned.
  Finally, anyone having a look at the kind of content we share, will instantly know that's about value and not content from a spammer.

  Hope that helped.
  Best
  Fred

• http://www.mneylon.com/blog/ Michele Neylon

  Fred

  I still think your idea of how to handle blogs is incredibly backwards.

  If anyone actually followed it they'd get an incredibly skewed concept of how blogs really work.

  As for Digg – you're basically trying to game it.

  If your content is interesting and / or of value other people will Digg it for you.

  It's because of strategies like the one that you are encouraging that there is so much junk being submitted to sites like Digg

  Michele

• http://channelship.ie Channelship

  Fair enough Michele.
  I just modified the call-to-action at the end to encourage more comments on what works and what doesn't. It would be good to know what people think can work better to promote the blog…

• Anonymous

  Hi, I am the Marketing Director at HeySpread.
  Thanks for this good article.
  That is true, Tubemogul is a good service.

  But you should really have a look at HeySpread for Professional Video Analytics and Video Distribution – http://bit.ly/5mD1CL. Far cheaper, with exclusive features such as YouClone (copy/paste your YouTube videos to any other platform automatically and in one shot), powerful and user-friendly interface, REST API for an easy and fast white label integration.

• paulaflanagan

  Fred, this is terrific help and advice, as usual from Channelship.

  I'm particularly interested as I have just recently completed my website and as part of that I have started a blog. I teach computers, and I find that more and more people are now asking me to help set them up on Twitter, Linkedin, Facebook etc. with a view to promoting their business online.

  I'm anxious now to engage as much as possible and learn as much as I can about the whole world of social media, especially over the coming year, so many thanks for articles such as this one, and best of luck to yourself and Channelship for 2010!

• http://channelship.ie Channelship

  Hi Paula, thanks for your comment
  Social media has been a hot topic for a while. The truth is that there're no “writteng in stone” plan, rules or structured ways of utilising the platforms so the beauty is that you can come up with your own masterplan!
  Glad that our post inpired you!
  Best
  Fred

• http://www.channelship.ie/blog/ Fred

  Comment by Barney Austen on Facebook:

  “What a great breakdown, well considered and laid out.. and actionable. Must focus on this aspect of our business plan for this year – you've given me the nudge I need. Cheers”

• danielplewman

  Thanks Guys, thats a well laid out plan and I am going to follow your layout for my own, one question why mailchimp for the emails?

• http://channelship.ie Channelship

  You are welcome Daniel. Feel free to use, re-use and share
  Regarding emails. Two years ago we started testing some email marketing platforms such as Campaign monitor and Newsweaver but non of them were as complete, dynamic and cool as Mailchimp! really love these guys. They constantly come up with more features and integrations with other sites that you probably already use
  There's only one other platform that we haven't tested yet but we consistently hear good feedback about: http://www.aweber.com/

• barryalistair

  You guys are to be commended for your positivity and openness to share your ideas.
  Well done Channelship
  Best
  BArry

• http://channelship.ie Channelship

  Thanks Barry!!

• http://channelship.ie Channelship

  Thanks Barry!!

• http://www.krishnade.com/blog/2010/twitter-to-facebook/ Social media marketing: It’s all about choice – using Twitter to increase the number of fans on your Facebook Page – Krishna De: Social Media Marketing, Online PR, Online Visibility, Digital Marketing, Dublin, Ireland, Europe

  [...] Fred Caballero of Channelship an SME here in Ireland posted their social media plan for 2010 – note they are a web development agency so their plan may not be as relevant for your business. Adding up the number of hours they plan to spend posting one article to their blog, and then using Twitter, Facebook and LinkedIn each week they openly disclose that they plan to spend between 18 hours to 25 hours each week (this excludes their time creating, editing and posting video and their 5-10 hours per month they estimate on their newsletter). [...]

• elaineo2ideasroom

  Thanks for the post Fred. There is no doubting the power of digital marketing as a medium, however there is a role for traditional marketing to be integrated. Niall O’Driscoll recently blogged about traditional marketing’s relationship with digital on the O2 ideas room.

  Thanks,

  http://webkit.o2online.ie/ideasroom/?p=1577

• rachealomack

  Great Post!

• http://www.endlessrise.com/ SEO Reseller

  You mentioned those three social media sites there. There’s this chance that a member of one social network is not a member of another, so joining those three sites would be a good chance of connecting with a lot more people.nn– Ray

Channelship Ltd | Unit 70 Guinness Enterprise Centre. | Taylor's Lane Dublin 8, Ireland | info@channelship.ie | + 353 1 5241415

guest blogging | social media agency london | web agency london | Terms & Conditions - Privacy Policy - Channelship Ltd. Company Reg: 451400. VAT:9687633F. Channelship ™