Cool way of integrating social media with the retail industry

Cool way to integrate social media with retail

Posted on Monday, January 4, 2010 by Fred

First of all: Happy New Year everybody!

A couple of weeks ago, I was doing some shopping in the south of Holland, and while waiting from my girlfriend, I found a very interesting guy…

Nedap, created a cool product called “Wear & Compare”. The way it works is very simple: You are at the shop trying different clothes and comparing normally with the help of a mirror.
This machine basically goes further: it takes pictures of you wearing the different outfits. Then you may use all the pics to help yourself make a decision or ideally you will share “how good you look” by email, Twitter message or text… Cool!

Check out the video below to see “Wear & Compare” in action!

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Have you enjoyed the video? Go ahead, make a comment below!

Best,

Fred

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anything from co-browsing YouTube to playing games, adding funny effects to a live video conference, interacting on Facebook together with your contacts or even shopping for things online together with your friends or family members

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Category: Online strategy, Review, Social media, Tips to develop your business.

Tags: , chain stores, fashion retail, retail business, retail department stores, retail marketing strategy, retail sales, retail shopping, retail store design ideas, retail trends, shopping, social media and retail, social media business, social media fashion, social media market, social media report, store design, store planning

Fred

Comment by Derry O Donnell on Facebook:

"I would certainly use it. I hate shopping and have no idea what looks good or not. I sometimes end up taking a photo and sending to my other half for a second opinion. Crowdsourcing my next outfit sounds like a bit of fun"
Channelship

Thanks for your comment Derry. Happy new year!
I guess, we are so used to see technology through social media, sites and applications that we forget about this kind of experiences in the offline world. I believe there's a nice niche to apply a nice WOW factor in retail, integrated with online tools.
Catriona

that is pretty cool I have to say!
Barney Austen

Interesting. Of course the downside is the fact that certain people will now have to ask all their friends "Do I look ok in this? or perhaps in Blue - hang on, I'll send you that in a second" :). On a serious note, there is definitely potential for retailers to promote themselves using this service. Will be curious to see whether it catches on.
Channelship

Thanks for the comments Barney. I definitely believe that these types of approaches could generate some buzz and make a positive impact from a customer and branding experience...
Fred

Comment by Darren J Spoonley on Facebook:

"Good idea.. Limited to the rag trade at the moment but they are an innovative company.. I use their door counting software at present"