Channelship's Video BlogRSS subscription

Cool way to integrate social media with retail

Posted on Monday, January 4, 2010 by Fred

First of all: Happy New Year everybody! :)

A couple of weeks ago, I was doing some shopping in the south of Holland, and while waiting from my girlfriend, I found a very interesting guy…

Nedap, created a cool product called “Wear & Compare”. The way it works is very simple: You are at the shop trying different clothes and comparing normally with the help of a mirror.
This machine basically goes further: it takes pictures of you wearing the different outfits. Then you may use all the pics to help yourself make a decision or ideally you will share “how good you look” by email, Twitter message or text…  Cool!

Check out the video below to see “Wear & Compare” in action!

Subscribe to Channelship’s You Tube channel

Have you enjoyed the video? Go ahead, make a comment below!

Best,

Fred

Follow Fred and Channelship on:

View Federico Caballero's profile on LinkedIn

Federico Caballero’s Profile | Create your badge

Federico Caballero's Facebook Profile

anything from co-browsing YouTube to playing games, adding funny effects to a live video conference, interacting on Facebook together with your contacts or even shopping for things online together with your friends or family members
If you enjoyed this post, make sure you subscribe to our RSS feed!
  • Comment by Derry O Donnell on Facebook:

    "I would certainly use it. I hate shopping and have no idea what looks good or not. I sometimes end up taking a photo and sending to my other half for a second opinion. Crowdsourcing my next outfit sounds like a bit of fun"
  • Thanks for your comment Derry. Happy new year!
    I guess, we are so used to see technology through social media, sites and applications that we forget about this kind of experiences in the offline world. I believe there's a nice niche to apply a nice WOW factor in retail, integrated with online tools.
  • that is pretty cool I have to say!
  • Interesting. Of course the downside is the fact that certain people will now have to ask all their friends "Do I look ok in this? or perhaps in Blue - hang on, I'll send you that in a second" :). On a serious note, there is definitely potential for retailers to promote themselves using this service. Will be curious to see whether it catches on.
  • Thanks for the comments Barney. I definitely believe that these types of approaches could generate some buzz and make a positive impact from a customer and branding experience...
  • Comment by Darren J Spoonley on Facebook:

    "Good idea.. Limited to the rag trade at the moment but they are an innovative company.. I use their door counting software at present"
blog comments powered by Disqus