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Cool way to integrate social media with retail

Posted on Monday, January 4, 2010 by Fred Caballero

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First of all: Happy New Year everybody! :)

A couple of weeks ago, I was doing some shopping in the south of Holland, and while waiting from my girlfriend, I found a very interesting guy…

Nedap, created a cool product called “Wear & Compare”. The way it works is very simple: You are at the shop trying different clothes and comparing normally with the help of a mirror.
This machine basically goes further: it takes pictures of you wearing the different outfits. Then you may use all the pics to help yourself make a decision or ideally you will share “how good you look” by email, Twitter message or text…  Cool!

Check out the video below to see “Wear & Compare” in action!

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Have you enjoyed the video? Go ahead, make a comment below!

Best,

Fred

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anything from co-browsing YouTube to playing games, adding funny effects to a live video conference, interacting on Facebook together with your contacts or even shopping for things online together with your friends or family members

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  • http://www.channelship.tv/ Fred

    Comment by Darren J Spoonley on Facebook:

    “Good idea.. Limited to the rag trade at the moment but they are an innovative company.. I use their door counting software at present”

  • barneyausten

    Interesting. Of course the downside is the fact that certain people will now have to ask all their friends “Do I look ok in this? or perhaps in Blue – hang on, I'll send you that in a second” :) . On a serious note, there is definitely potential for retailers to promote themselves using this service. Will be curious to see whether it catches on.

  • http://channelship.ie Channelship

    Thanks for the comments Barney. I definitely believe that these types of approaches could generate some buzz and make a positive impact from a customer and branding experience…

  • http://www.trakax.com/ Catriona

    that is pretty cool I have to say!

  • http://www.channelship.ie/blog/ Fred

    Comment by Derry O Donnell on Facebook:

    I would certainly use it. I hate shopping and have no idea what looks good or not. I sometimes end up taking a photo and sending to my other half for a second opinion. Crowdsourcing my next outfit sounds like a bit of fun

  • http://channelship.ie Channelship

    Thanks for your comment Derry. Happy new year!
    I guess, we are so used to see technology through social media, sites and applications that we forget about this kind of experiences in the offline world. I believe there's a nice niche to apply a nice WOW factor in retail, integrated with online tools.

  • http://www.trakax.com/ Catriona

    that is pretty cool I have to say!

  • http://www.channelship.ie/blog/ Fred

    Comment by Derry O Donnell on Facebook:

    “I would certainly use it. I hate shopping and have no idea what looks good or not. I sometimes end up taking a photo and sending to my other half for a second opinion. Crowdsourcing my next outfit sounds like a bit of fun”

  • http://channelship.ie Channelship

    Thanks for your comment Derry. Happy new year!
    I guess, we are so used to see technology through social media, sites and applications that we forget about this kind of experiences in the offline world. I believe there's a nice niche to apply a nice WOW factor in retail, integrated with online tools.

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